But as it turned out, Amazon has been reluctant to publish ebook works in the ePub format. According to a New York Times article , in 2011 (after Amazon first announced ebooks would be released in the epub format) 13 percent of Amazon ebook titles were in the Kindle for PC format. Around 4 percent were in the Kindle for Mac format, but the major player Amazon Kindle Direct Publishing (KDP), only published 22 percent in the epub format. Thus, only 28 percent of the ebooks Kindle for PC and Mac used the Kindle for PC format and only 23 percent Kindle for Mac. Amazon published around 250 Kindle books in the format of Kindle for PC and 300 in Kindle for Mac. These numbers are confirmed by scientific analysis of ebook statistics by PageFair .
There were also technical problems when iTunes first adopted the “calendar” system for the organization of iPods. Users should have previously set up iTunes to automatically pull songs from your iPod. By 2009, about 10 percent of users were still using the old calendars system. Apple had told users that the system was fixed in early 2007, but never told most of them that years they put music on the calendar were "off" until after iTunes 11 and soon after some of the iPods were recalled. This practice was widely condemned. “The messiness of this iterative upgrade process is just the sort of thing Apple would try to avoid." In this case, the messiness worked to Apple’s advantage because they were able to “stick it to” users for a long time. d2c66b5586