Ebooks are available on every platform that has some form of keyboard, and can be edited using any text editor, either on computers or mobile devices such as smartphones. This allows for easy creation and editing, which has opened up a new way for content authors to reach the general public. Web browser bookmarks have expanded into a new concept called 'bookmarks', which are a tool for browsing large amounts of information. Like Internet bookmarks, a user can store and organize information by topic, using the URL of the website as a 'key' into a bookmarking system. Bookmarks may be stored on a suitably-sized external hard drive or can be used with services like Tweetdeck and Pinterest which allow users to bookmark folders of content without having to resort to an external storage device. Several bookmarking sites, such as Delicious.com, require the user to confirm that they will be 'bookmarked' before they are saved, to avoid compromising the user's data privacy, while others, like Bitly.com, are free to bookmark and allow the user to edit the key used to identify the URL with a custom key. Bookmarking has become a popular method of sharing useful information between people.
The e-book market is not limited to printed books and the industry has expanded to include a wide variety of electronic formats for reading and writing. For example, the mobile phone has been used as a reading device since the 1980s. The iPad in 2007 and Kindle in 2009 became revolutionary devices that decimated the traditional bookstores. Both devices have expanded the market for reading in electronic format beyond the home market. The iPad is aimed at consumers, not just at the enterprise. As such, it is the ultimate consumption device for text based content. Although of similar size to the Kindle, it is vastly more capable. The iPad can store and intuitively navigate a vast amount of digital media as well as digital books. It has also proven to be a platform that has held on to consumers even as the competition for effective consumer gadgets has intensified. The Kindle is also aimed at the consumer and less capable. The Kindle is portable, but can only store and display books that have been purchased through Amazon as well as books and other documents for which Amazon has licensed the rights from the publishers. d2c66b5586