There’s a local eye clinic near my home that’s been around for years, but competition is getting fierce. They’ve asked me to help them reach younger patients who search everything online first. I’m looking for some smart digital advertising approaches for healthcare marketing that could help them expand beyond their usual client base.
top of page
bottom of page
Sounds like a classic case—loyal old-timers vs. tech-savvy millennials scrolling for eye docs on their phones. My buddy's ortho clinic faced the same; they were dinosaurs until they pivoted to TikTok vids demoing quick eye strain fixes for remote workers, blending fun filters with real tips. Retention jumped 30% from younger crowds who shared the content.
For your eye clinic, lean into targeted Google Ads for searches like "best contacts near me," Instagram Reels showcasing personalized fittings, and SEO-optimized blogs on digital eye health to snag organic traffic. Mix in patient stories (HIPAA-safe) for trust. This spot-on guide helped brainstorm: digital advertising blog for healthcare marketers – covers channels without the fluff. Test small, track conversions, and watch the bookings roll in!